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engaging UX for B-seeking companies that prioritize people and planet
engaging UX for B-seeking companies that prioritize people and planet
engaging UX for B-seeking companies that prioritize people and planet
I guided B Lab technology transformation from a waterfall-style project operating model to a more user-centered, outcome-driven product approach to drastically reduce the time for companies to complete goals for short-term impact and to finish the extensive B Corp certification process
users: companies seeking B-certification to become official B-corporations
problem: the processes and tools are lengthy and confusing
more than half the customer support tickets were confusion-related, and about half of new users abandon their first sessions
more than half of SDG Action Manager users never answer a single question
10% of companies actually set short-term goals, and only 38% of them actually return to the tool
the certification process takes many months
low customer NPS (26): folks aren't progressing, and they're not enjoying the process
goals:
set clearer expectations about the process and time commitment upfront
decrease confusion-related support tickets, and get less users to abandon post-registration
shorten the cycle time for setting and completing short-term goals, as well as the cycle time from registration to certification
encourage sustainable progress by establishing healthy pacing and feedback methods, leading to senses of accomplishment
outcomes:
I guided the IT leaders and team members to help them refocus priorities towards more product - and user-centric outcomes rather than finite feature-request driven project stints
I conducted 30+ internal employee interviews to help them map out the existing processes: both user journeys and service blueprints
I hired and onboarded a Lead Product Manager to continue the work full-time
I guided B Lab technology transformation from a waterfall-style project operating model to a more user-centered, outcome-driven product approach to drastically reduce the time for companies to complete goals for short-term impact and to finish the extensive B Corp certification process
users: companies seeking B-certification to become official B-corporations
problem: the processes and tools are lengthy and confusing
more than half the customer support tickets were confusion-related, and about half of new users abandon their first sessions
more than half of SDG Action Manager users never answer a single question
10% of companies actually set short-term goals, and only 38% of them actually return to the tool
the certification process takes many months
low customer NPS (26): folks aren't progressing, and they're not enjoying the process
goals:
set clearer expectations about the process and time commitment upfront
decrease confusion-related support tickets, and get less users to abandon post-registration
shorten the cycle time for setting and completing short-term goals, as well as the cycle time from registration to certification
encourage sustainable progress by establishing healthy pacing and feedback methods, leading to senses of accomplishment
outcomes:
I guided the IT leaders and team members to help them refocus priorities towards more product - and user-centric outcomes rather than finite feature-request driven project stints
I conducted 30+ internal employee interviews to help them map out the existing processes: both user journeys and service blueprints
I hired and onboarded a Lead Product Manager to continue the work full-time
I guided B Lab technology transformation from a waterfall-style project operating model to a more user-centered, outcome-driven product approach to drastically reduce the time for companies to complete goals for short-term impact and to finish the extensive B Corp certification process
users: companies seeking B-certification to become official B-corporations
problem: the processes and tools are lengthy and confusing
more than half the customer support tickets were confusion-related, and about half of new users abandon their first sessions
more than half of SDG Action Manager users never answer a single question
10% of companies actually set short-term goals, and only 38% of them actually return to the tool
the certification process takes many months
low customer NPS (26): folks aren't progressing, and they're not enjoying the process
goals:
set clearer expectations about the process and time commitment upfront
decrease confusion-related support tickets, and get less users to abandon post-registration
shorten the cycle time for setting and completing short-term goals, as well as the cycle time from registration to certification
encourage sustainable progress by establishing healthy pacing and feedback methods, leading to senses of accomplishment
outcomes:
I guided the IT leaders and team members to help them refocus priorities towards more product - and user-centric outcomes rather than finite feature-request driven project stints
I conducted 30+ internal employee interviews to help them map out the existing processes: both user journeys and service blueprints
I hired and onboarded a Lead Product Manager to continue the work full-time
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selected works
Other interesting work
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startup design sprint: leftover food donation pickup
2017
![](https://framerusercontent.com/images/dLcUyAFnOOZM1jsW9tz1pZdA.png)
startup design sprint: leftover food donation pickup
2017
![](https://framerusercontent.com/images/dLcUyAFnOOZM1jsW9tz1pZdA.png)
startup design sprint: leftover food donation pickup
2017
![](https://framerusercontent.com/images/XQ7H9N8EiijgFQs0PFrt9d4.png)
airspace provisioning for US Air Force mission planning
2018
![](https://framerusercontent.com/images/XQ7H9N8EiijgFQs0PFrt9d4.png)
airspace provisioning for US Air Force mission planning
2018
![](https://framerusercontent.com/images/XQ7H9N8EiijgFQs0PFrt9d4.png)
airspace provisioning for US Air Force mission planning
2018