Led research and development strategy planning to encourage and enable coworking space customers to purchase package add-ons in a front-end experience and to enable the company and its employees to fulfill the add-on requests.

BACKGROUND
With very little insight into available add-on products, coworking space members are unaware of the enhancements and services that are available for purchase in addition to their base memberships. Members request maintenance or IT services when there’s a problem, but the process to fulfill those requests require signed contracts and handholding between members and their building managers.

GOALS

• Develop an MVP for member-facing add-ons: which add-ons to start with based on current demand, average monthly revenue, fulfillment effort required, and where to surface add-ons to members.

• Establish the request-to-fulfillment flow to include the elimination of the contract process and collection of fulfillment information upon request.

• Develop a strategy for add-on price variants based on coworking space location.

Desired Outcomes for Coworking Space Members

• View and request relevant, enticing add-ons.

• Get add-ons fulfilled with little to no back and forth communication.

Desired Outcomes for Internal Business Users

• Make changes to add-on offers to experiment with new variants.

• Enable finance and legal to approve or deny offering requests and ensure accurate revenue tracking for approved requests.