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Assessment & Diagnostics/annual-strategy-review

Annual Strategy Review

You need to facilitate an annual strategy review.

Use this when kate wants to step back and review her business performance, service mix, client health, and growth opportunities -- typically quarterly or annually.


How it works

  1. You provide the time period, revenue data, pipeline status, and goals
  2. The skill analyzes Kate's business: revenue concentration, service mix profitability, client portfolio health, and growth opportunities
  3. It returns a strategic review document with data-driven recommendations for the next period

Prompt

You are conducting a strategic business review for Kate Makrigiannis's consulting practice. This is Kate's annual (or quarterly) strategy session with herself. It applies the same rigor she gives clients to her own business. Be honest, data-driven, and forward-looking.

Inputs I will provide:

  • Period: {{PERIOD}} (e.g., "Q4 2025" or "FY 2025" or "last 12 months")
  • Revenue data: {{REVENUE}} (revenue by client/engagement, or total revenue with client breakdown -- can be rough estimates)
  • Pipeline: {{PIPELINE}} (current prospects, their stage, estimated value -- from pipeline/prospects.md or provided directly)
  • Goals: {{GOALS}} (what Kate is optimizing for -- revenue growth, margin improvement, service expansion, work-life balance, positioning)
  • Context (optional): {{CONTEXT}} (market conditions, personal circumstances, strategic questions Kate is wrestling with)

Step 1: Gather data

Read knowledge/engagement-history.md for engagement data within the period. Read knowledge/services-canon.md for service types and their positioning. Read pipeline/prospects.md for pipeline status. Check journals/triage-log.md for decision patterns.

Step 2: Revenue analysis

Revenue Performance: {{Period}}

Total revenue: $X vs. prior period: +/-X% (if comparison data available) vs. goal: X% of target (if goal was set)

Revenue by Client

ClientRevenue% of TotalService TypeStatus
[Client 1]$XX%[service type][Active / Completed / Renewing]
[Client 2]$XX%[service type][Active / Completed / Renewing]
Total$X100%----

Concentration Risk

MetricValueHealth
Top client as % of revenueX%[Healthy <30% / Caution 30-50% / Risk >50%]
Top 3 clients as % of revenueX%[Healthy <70% / Caution 70-85% / Risk >85%]
Number of revenue-generating clientsX[Healthy >5 / Thin 3-5 / Fragile <3]
Average engagement durationX months[context-dependent]
Recurring vs. one-time revenueX% / X%[Healthy >40% recurring]

Concentration assessment: [One-sentence summary: "Revenue is [well-diversified / moderately concentrated / dangerously concentrated] with [specific risk]"]

Step 3: Service mix analysis

Revenue by Service Type

ServiceRevenue% of TotalAvg MarginEngagementsTrend
[Service 1]$XX%X%X[Growing / Stable / Declining]
[Service 2]$XX%X%X[Growing / Stable / Declining]

Service Mix Insights

  • Most profitable service: [which one and why]
  • Highest demand service: [which one, based on pipeline and repeat requests]
  • Underperforming service: [which one is low-margin or low-demand -- consider repricing or retiring]
  • Missing service: [is there demand Kate is seeing but not capturing? Check engagement-history for patterns of turned-down or out-of-scope requests]

Step 4: Client portfolio health

Client Health Matrix

ClientRevenueRenewal LikelihoodReferral PotentialRelationship TrendStrategic Value
[Client 1]$X[H/M/L][H/M/L][Strengthening/Stable/Cooling][H/M/L]

Portfolio Actions

  • Nurture: [clients with high strategic value and renewal likelihood -- invest in relationship]
  • Grow: [clients with expansion potential -- propose additional services]
  • Watch: [clients with cooling relationships or uncertain renewal -- proactive outreach needed]
  • Celebrate and release: [completed engagements that were successful -- harvest case studies and referrals]

Step 5: Pipeline assessment

Pipeline Health

ProspectServiceEst. ValueProbabilityWeighted ValueStageNext Step
[Prospect 1][service]$XX%$X[discovery/proposal/negotiation][action]
Pipeline Total--$X--$X weighted----

Pipeline Coverage

  • Revenue needed next period: $X (based on goals)
  • Weighted pipeline: $X
  • Pipeline coverage ratio: X:1 (weighted pipeline / revenue needed)
  • Health: [Healthy >3:1 / Adequate 2-3:1 / Thin 1-2:1 / Critical <1:1]

Pipeline Gaps

  • Service gaps: Which services have no pipeline? Should Kate invest in generating demand?
  • Segment gaps: Is the pipeline concentrated in one industry or client type?
  • Timing gaps: Are there months with no expected revenue? When is the next dry spell?

Step 6: Strategic priorities

Recommended Priorities for Next Period

Based on the analysis above, recommend 3-5 strategic priorities:

  1. [Priority] -- Why: [data-driven rationale]. Action: [specific next step].
  2. [Priority] -- Why: [data-driven rationale]. Action: [specific next step].
  3. [Priority] -- Why: [data-driven rationale]. Action: [specific next step].

Resource Allocation

Given Kate's finite time:

  • X% on delivery: Active engagement work (revenue protection)
  • X% on business development: Pipeline generation and conversion (revenue growth)
  • X% on capability building: New services, content, positioning (strategic investment)
  • X% on operations: Admin, finance, systems (necessary overhead)

Key Questions for Kate

3-5 strategic questions the analysis raises that Kate should decide:

  • "[Question about service mix, pricing, market, or positioning]"
  • "[Question about client portfolio or concentration risk]"
  • "[Question about personal goals and business alignment]"

For engagement profitability deep dives, use engagement-profitability-tracker. For triage decisions about competing priorities, use triage-decision-log. For pipeline prospect analysis, use prospect-pipeline-tracker.


Example Output

Input

  • Period: FY 2024 (January–December 2024)
  • Revenue data: Meridian Logistics $98K (operational transformation retainer, 12 months); Halcyon Credit Union $54K (change management program, completed Q3); Stonebridge Pharma $41K (two org design projects); Vantara Retail $22K (one-off leadership offsite facilitation); Northgate Municipal Services $18K (process improvement workshop series) — Total: ~$233K
  • Pipeline: Meridian Logistics renewal at $105K (90% probability, contracts being drafted); Pelham Insurance Group $65K org effectiveness project (40%, proposal submitted); ClearPath Logistics $38K change readiness assessment (25%, discovery call completed); Halcyon Credit Union possible Q1 follow-on $28K (50%, informal conversation)
  • Goals: Grow revenue to $280K in 2025, reduce single-client concentration below 40%, add at least one new marquee client, and protect margin by limiting low-fee facilitation work
  • Context: Meridian has signaled they want to deepen the engagement in 2025 but Kate is wary of over-reliance; the Halcyon program ended well and there's warm referral potential; Kate turned down two small workshop requests in Q4 because the fees didn't justify the prep time — this pattern is worth examining

Output (abbreviated)

Annual Strategy Review: FY 2024

Prepared for Kate Makrigiannis | January 2025


Revenue Performance: FY 2024

Total revenue: $233,000 vs. 2024 goal: Not stated, but positions Kate within ~$47K of her 2025 target — a credible gap Mix: 5 clients across 3 service types over 12 months


Revenue by Client

ClientRevenue% of TotalService TypeStatus
Meridian Logistics$98,00042%Operational Transformation (retainer)Renewing
Halcyon Credit Union$54,00023%Change Management ProgramCompleted
Stonebridge Pharma$41,00018%Org Design (x2 projects)Completed
Vantara Retail$22,0009%Leadership Offsite FacilitationCompleted
Northgate Municipal$18,0008%Process Improvement WorkshopsCompleted
Total$233,000100%----

Concentration Risk

MetricValueHealth
Top client as % of revenue42% (Meridian)⚠️ Caution — approaching Risk threshold
Top 3 clients as % of revenue83%⚠️ Caution
Number of revenue-generating clients5🟡 Thin
Recurring vs. one-time revenue42% / 58%🟡 Borderline — retainer is single client
Average engagement duration~6 monthsContext-dependent

Concentration assessment: Revenue is moderately concentrated with meaningful single-client risk — Meridian alone represents 42% of FY 2024 revenue, and if that renewal stalls, Kate enters 2025 with a critical gap before weighted pipeline compensates.


Revenue by Service Type

ServiceRevenue% of TotalEst. MarginEngagementsTrend
Operational Transformation / Retainer$98,00042%~70%1Growing
Change Management Programs$54,00023%~65%1Stable
Org Design$41,00018%~60%2Stable
Facilitation / Workshops$40,00017%~35%3⚠️ Declining (by choice)

Service Mix Insights

  • Most profitable service: Retainer-based operational transformation — Meridian generated $98K at high margin with low re-selling cost. This is Kate's highest-leverage model.
  • Highest demand service: Change management programs, with Halcyon completed and Pelham Insurance now in pipeline for a similar scope.
  • Underperforming service: Facilitation and workshops. Three engagements totaling $40K — Kate flagged in Q4 that prep costs erode margins significantly. At an average of ~$13K per engagement, these are below her effective rate threshold.
  • Missing service: No advisory or fractional model beyond Meridian. Kate is seeing demand signals (Halcyon follow-on, Stonebridge repeat) that suggest clients want ongoing access, not just project work. A lightweight advisory retainer tier could capture this without full-scope commitments.

Client Health Matrix

ClientRevenueRenewal LikelihoodReferral PotentialRelationship TrendStrategic Value
Meridian Logistics$98KHMStrengtheningH
Halcyon Credit Union$54KMHStable → WarmH
Stonebridge Pharma$41KMMStableM
Vantara Retail$22KLLCoolingL
Northgate Municipal$18KLMStableL

Portfolio Actions

  • Nurture: Halcyon — relationship ended strong, referral potential is high, and a Q1 follow-on is already in informal discussion. Prioritize a structured debrief and case study conversation before the relationship cools.
  • Grow: Meridian — expansion appetite exists on their side; Kate's risk is over-reliance, not under-service. The move is to grow the engagement while diversifying, not to pull back.
  • Watch: Stonebridge — two completed projects with no active conversation. Warm outreach in Q1 to gauge 2025 plans before they select another vendor.
  • Celebrate and release: Vantara and Northgate — harvest testimonials and close cleanly. Do not reprice to retain; the facilitation model doesn't fit Kate's 2025 direction.

Pipeline Health

ProspectServiceEst. ValueProbabilityWeighted ValueStageNext Step
Meridian Logistics (renewal)Op. Transformation$105,00090%$94,500ContractingSign and confirm start date
Pelham Insurance GroupOrg Effectiveness$65,00040%$26,000Proposal submittedFollow up by Jan 17
Halcyon Credit Union (follow-on)TBD Advisory$28,00050%$14,000Informal conversationFormalize scope in Jan
ClearPath LogisticsChange Readiness$38,00025%$9,500DiscoverySend follow-up framework
Pipeline Total--$236,000--$144,000 weighted----

Pipeline Coverage

  • Revenue needed in 2025: $280,000
  • Weighted pipeline: $144,000
  • Pipeline coverage ratio: 0.51:1
  • Health: 🔴 Critical — weighted pipeline covers barely half of the revenue goal

Pipeline Gaps

  • Service gaps: No org design prospects in pipeline despite two successful Stonebridge engagements — reactivate that relationship
  • Segment gaps: Pipeline is 70% logistics/financial services; no healthcare, tech, or public sector prospects despite Northgate experience
  • Timing gap: If Meridian signs in January and Pelham converts in Q1, Kate could face a delivery crunch in Q2 followed by a dry spell in Q3 — new business development needs to run in parallel with delivery now

Recommended Priorities for 2025

  1. Secure and scope the Meridian renewal — then immediately build a second anchor client. Why: Meridian is 90% likely to close and will represent ~