Blog
Writing on product, AI, career pivots, and building things that matter.
Be More Than the Fruit Tool
Teams build one clever feature, wrap it in a UI, and call it a product. I call this the Fruit Tool problem.
First-Time UX, and Why It Will Always Matter
The first 60 seconds of any product experience determines whether someone stays or leaves. This is not a theory.
Still Pivoting
My career has been a series of pivots. The pattern recognition compounds. The empathy deepens. The toolkit gets wider.