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Writing & Talks

Published Work

Articles, conference talks, and videos on product management, engineering collaboration, scaling teams, and making complex work understandable. Published in HubSpot, Agile Alliance, Product Coalition, Women in Product, and more.

As an Attacker, I Want Your Data: Anticipating Security Threats
SpringOne / VMwareTalk

As an Attacker, I Want Your Data: Anticipating Security Threats

Co-presented with Eleftheria Stein (VMware Spring Security Engineer). Introduced the attacker persona framework: writing user stories from a malicious actor's perspective with Gherkin rejection criteria, then validating defenses with automated tests before shipping.

Ask Women in Product: Does Domain Expertise Really Matter?
Women in ProductArticle

Ask Women in Product: Does Domain Expertise Really Matter?

Contributed perspective on whether PMs need deep domain expertise or whether strong product fundamentals transfer across industries. Argued that curiosity, rapid learning, and structured discovery matter more than prior domain knowledge -- a pattern proven across healthcare, defense, fintech, and developer tooling.

2020
10 Best Practices to Streamline User Onboarding
HubSpotArticle

10 Best Practices to Streamline User Onboarding

Actionable framework for reducing onboarding friction and improving time-to-value for new users. Covers progressive disclosure, clear first actions, trust-building before commitment, and measuring activation milestones.

2018
Which Game of Thrones Character Style Product Manager Are You?
CrowdboticsArticle

Which Game of Thrones Character Style Product Manager Are You?

Maps PM archetypes to Game of Thrones characters, making abstract leadership styles concrete and memorable through shared cultural reference. Uses humor and pop culture to teach real lessons about product leadership approaches.

2017
How to Help Non-Technical Teammates Understand Your Tech-Heavy Product
Built to Adapt (Pivotal)Article

How to Help Non-Technical Teammates Understand Your Tech-Heavy Product

Practical guide to making complex backend systems understandable for cross-functional stakeholders. Uses a Home Depot product catalog integration as the running example, showing how personifying systems and simplifying data flows builds shared context across technical and non-technical teams.

2017
So You Want to Be a Product Manager, But You Don't Know Where to Start
Product CoalitionArticle

So You Want to Be a Product Manager, But You Don't Know Where to Start

Career entry guide for aspiring product managers covering core skills, recommended resources, and what to expect. Drawn from experience teaching 150+ PMs at General Assembly and coaching across enterprise and startup clients.

2017
Manage the Growing Pains of Scaling an Agile Team
Agile AllianceArticle

Manage the Growing Pains of Scaling an Agile Team

Lessons from scaling a 7-person agile team to 24 on AutoTrader's MakeMyDeal platform (Cox Automotive's fastest-growing business unit). Covers velocity recalibration, sprint structure changes, cross-team coordination, and honest 'Hard Truths' about what breaks when teams grow fast. Includes real burndown charts and team composition data.

2015
Crafting User Experience Personas
352 Inc. (Noodles & Doodles Ep. 29)Video

Crafting User Experience Personas

Episode 29 of 352's Noodles & Doodles video blog series. Teaches persona crafting methodology including research triangulation, realistic naming conventions, behavioral descriptions, capping persona sets at roughly six, and using persona-driven user stories to guide product decisions.

2014