What it does
Turn a raw GA4 export into a plain-English read on what each metric means, what is healthy or weak about yours, and concrete next steps.
Currently
Live and browser-only with no signup to run it. Upload a GA4 export and you get a plain-English guide plus AI-ready prompts and a CSV backlog. The whole read is deterministic and rules-based, no LLM involved, so the same data always gives the same answer. PDF export is gated behind an email.
Recently shipped
- Jun 15, 2026Shipped the tool: GA4 export to a plain-English guide with AI-prompt and CSV action items.
How it's built
How I built it
I built this because I kept watching smart people open GA4, stare at it, and quietly close the tab. The decoder reads your export and tells you in plain language what each metric means, whether yours looks healthy or weak, and what to actually do about it. The one decision I am proudest of is keeping it fully rules-based instead of handing your numbers to a model: it is deterministic, private, and the analysis is something you can trust and re-run.