Digital services for beauty businesses
Your clients choose you because of your craft. But they find you online first. I help beauty businesses in Campbell and Willow Glen turn their online presence into a client pipeline – not just a portfolio.
I trained in theatrical makeup design at Virginia Tech – aging, character, SFX – before spending 14 years building digital products. I understand service businesses from the inside: appointment flow, client relationships, the balance between artistry and operations.
Sound familiar?
Your booking system is clunky or outdated
Potential clients give up and book with someone easier to reach
Your Google reviews go unanswered
New clients see silence and wonder if you’re still in business
Your Instagram is your portfolio but it doesn’t convert
Followers admire your work but never book an appointment
Start with a free Digital Health Check
A 30-60 minute audit of your online presence. You get a one-page scored report showing what's working, what's not, and what to fix first. No pitch, no obligation.
Schedule your free auditWhat the Digital Health Check covers
Each category is scored green, yellow, or red with plain-language explanations and prioritized next steps.
Here is what the report looks like
A sample Digital Health Check for a fictional hotel. Yours will be specific to your business.
Digital Health Check: Oceanview Inn
Sample report
Hours are current but no photos posted in 6 months. Only 2 Google Posts ever published.
Recommendation: Add 10+ recent property photos. Post weekly updates about seasonal packages.
Mobile page load is 8.2 seconds. Rate page requires horizontal scrolling on phones.
Recommendation: Compress images, fix mobile layout, add a clear booking CTA above the fold.
Instagram has 340 followers but hasn't posted in 3 months. No link to booking in bio.
Recommendation: Resume posting 2x/week with property highlights. Add booking link to bio.
4.6 stars on Google with 89 reviews. All reviews from the past year have responses.
Recommendation: Keep it up. Consider asking happy guests for TripAdvisor reviews too.
No online booking. Guests must call or email. Contact form is buried on the About page.
Recommendation: Add a booking widget or availability calendar. Move contact form to every page header.
No email signup on the website. Guest emails are collected at check-in but never used.
Recommendation: Add a newsletter signup. Send monthly updates with seasonal rates and local events.
5 of 6 categories need attention
This is a sample report. Your Digital Health Check will be specific to your business.
If you want help fixing what the audit finds
Three tiers, plain pricing. No contracts longer than 3 months. No setup fees.
Digital Glow-Up
$500 – $1,500 one-timeA focused sprint to fix the biggest gaps in your online presence. Pick what matters most and get it done.
Right for you if: You know your online presence needs work but want a one-time fix, not an ongoing commitment.
- ✓Booking flow audit and optimization (mobile-first)
- ✓Google Business Profile optimization with service photos
- ✓Before/after portfolio page setup
- ✓Review profile cleanup (Google, Yelp)
- ✓Local SEO for "salon near me" and service-specific searches
- ✓Instagram bio, highlights, and link-to-booking setup
Always On
$300 – $800 /monthOngoing management so your online presence stays current without eating your week.
Right for you if: You want someone to keep your digital presence fresh week-to-week so you can focus on running your business.
- ✓Review monitoring and response management (Google, Yelp)
- ✓Appointment-driving social content (2-4 posts/week)
- ✓Google Business Profile posts (weekly)
- ✓Client retention email campaigns
- ✓Monthly analytics and booking conversion report
- ✓Seasonal service promotion (holiday packages, bridal, etc.)
Smart Shop
$800 – $2,000 /monthEverything in Always On, plus tools that make your business run smarter.
Right for you if: You want to grow online revenue with e-commerce, AI tools, and data-driven campaigns.
- ✓AI booking assistant for your website
- ✓Client relationship management (CRM) setup
- ✓Before/after gallery with automated consent workflow
- ✓Competitive monitoring (local beauty market)
- ✓Referral and loyalty program setup
- ✓Staff training on digital tools and social media
Why me
I'm not an agency. I'm one person who has done this work on both sides.
| What you need | Where I learned it |
|---|---|
| Understanding the craft | Theatrical makeup design training (Virginia Tech) |
| Booking systems that actually work | Built customer-facing tools at enterprise scale |
| Review management (Google, Yelp) | Managed multi-platform review responses at Sweetwater Branch Inn |
| Social media that converts to appointments | Content strategy for visual, relationship-driven businesses |
| Client communication and retention | Built CRM and customer engagement tools |
| Website that reflects your quality | Design-informed, brand-sensitive product approach |
What clients say
MahamaTechnical Program Manager, Google“Kate is impressive - she provided value right away. She's a 'hell-yes' type of talent.”
JoelFounder/Entrepreneur, Penn State Launchbox“Before our team worked with Kate, we were unsure about our product direction. We left each consultation with her confident in our next steps. Her advice got us thinking about how users might perceive our product once it was in the market, which helped us solidify our user experience and onboarding flow. I would implore you to work with Kate and trust the experience she's got.”
How it works
Book a Digital Health Check
Free, 30-60 minutes. I look at your online presence and give you an honest report.
Review the report
It stands on its own. If you want to stop here, no hard feelings.
Pick a tier
If you want help fixing what the audit found, we scope the work together and I quote it.
Get your free Digital Health Check
Pick a time that works for you, or email me your business name and website and I'll send back a scored report within 48 hours.
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