Digital services for boutiques & art spaces
Your physical space tells a story. Your online presence should tell the same one. I help independent boutiques and creative spaces in Campbell and Willow Glen bridge the gap between their beautiful storefronts and their digital presence.
I have a Theatre Arts degree from Virginia Tech – acting, directing, costume design, set construction. I spent years in creative spaces before moving into technology, and I still think like a designer first.
Sound familiar?
Your shop is beautiful but your website doesn’t show it
Online visitors don’t feel the same pull that walk-ins do
You host events but nobody finds out about them online
Art walks and trunk shows reach the same small circle every time
You don’t sell online even though customers ask
Revenue stops at your front door
Start with a free Digital Health Check
A 30-60 minute audit of your online presence. You get a one-page scored report showing what's working, what's not, and what to fix first. No pitch, no obligation.
Schedule your free auditWhat the Digital Health Check covers
Each category is scored green, yellow, or red with plain-language explanations and prioritized next steps.
Here is what the report looks like
A sample Digital Health Check for a fictional hotel. Yours will be specific to your business.
Digital Health Check: Oceanview Inn
Sample report
Hours are current but no photos posted in 6 months. Only 2 Google Posts ever published.
Recommendation: Add 10+ recent property photos. Post weekly updates about seasonal packages.
Mobile page load is 8.2 seconds. Rate page requires horizontal scrolling on phones.
Recommendation: Compress images, fix mobile layout, add a clear booking CTA above the fold.
Instagram has 340 followers but hasn't posted in 3 months. No link to booking in bio.
Recommendation: Resume posting 2x/week with property highlights. Add booking link to bio.
4.6 stars on Google with 89 reviews. All reviews from the past year have responses.
Recommendation: Keep it up. Consider asking happy guests for TripAdvisor reviews too.
No online booking. Guests must call or email. Contact form is buried on the About page.
Recommendation: Add a booking widget or availability calendar. Move contact form to every page header.
No email signup on the website. Guest emails are collected at check-in but never used.
Recommendation: Add a newsletter signup. Send monthly updates with seasonal rates and local events.
5 of 6 categories need attention
This is a sample report. Your Digital Health Check will be specific to your business.
If you want help fixing what the audit finds
Three tiers, plain pricing. No contracts longer than 3 months. No setup fees.
Digital Glow-Up
$500 – $1,500 one-timeA focused sprint to fix the biggest gaps in your online presence. Pick what matters most and get it done.
Right for you if: You know your online presence needs work but want a one-time fix, not an ongoing commitment.
- ✓Brand-aligned website refresh that matches your space
- ✓Google Business Profile optimization with curated photos
- ✓Instagram and social media profile cleanup
- ✓Event and trunk show page setup
- ✓Local SEO for downtown Campbell and Willow Glen
- ✓Product and space photography guidance
Always On
$300 – $800 /monthOngoing management so your online presence stays current without eating your week.
Right for you if: You want someone to keep your digital presence fresh week-to-week so you can focus on running your business.
- ✓Visual storytelling content (2-4 posts/week)
- ✓Art walk, trunk show, and event promotion
- ✓Google Business Profile posts (weekly)
- ✓Review monitoring and response management
- ✓Email campaigns for new arrivals and events
- ✓Monthly analytics and foot traffic insights
Smart Shop
$800 – $2,000 /monthEverything in Always On, plus tools that make your business run smarter.
Right for you if: You want to grow online revenue with e-commerce, AI tools, and data-driven campaigns.
- ✓E-commerce setup that reflects your brand aesthetic
- ✓Event calendar and RSVP system
- ✓Artist and vendor spotlight campaigns
- ✓Community event cross-promotion strategy
- ✓Competitive monitoring (local boutique scene)
- ✓Staff training on visual content and digital tools
Why me
I'm not an agency. I'm one person who has done this work on both sides.
| What you need | Where I learned it |
|---|---|
| Understanding creative businesses | B.A. Theatre Arts (VT) – costume design, set construction, directing |
| E-commerce that reflects your brand | Built e-commerce experiences at AutoTrader, product design at scale |
| Event promotion and community building | Organized events, ribbon cuttings, Chamber of Commerce work |
| Visual storytelling online | Theatre and product design background |
| Website that matches the physical space | Design-informed, brand-sensitive approach |
| Social media that drives foot traffic | Content strategy for local, visual-first businesses |
What clients say
JoelFounder/Entrepreneur, Penn State Launchbox“Before our team worked with Kate, we were unsure about our product direction. We left each consultation with her confident in our next steps. Her advice got us thinking about how users might perceive our product once it was in the market, which helped us solidify our user experience and onboarding flow. I would implore you to work with Kate and trust the experience she's got.”
FrankProduct Designer, U.S. Air Force“When I met Kate, I didn't know what it took to create a product. She trained and led our team that had ZERO experience: she guided us through a Discovery process, planning and design workshops, helped us outline an MVP - and we delivered the first usable product in under 120 days. Kate showed a true passion for building useful software and a knack for facilitating any group meeting. Three years later, she's one of the best PMs I've been fortunate to work with - she directly contributed to my growth as a Product Designer.”
How it works
Book a Digital Health Check
Free, 30-60 minutes. I look at your online presence and give you an honest report.
Review the report
It stands on its own. If you want to stop here, no hard feelings.
Pick a tier
If you want help fixing what the audit found, we scope the work together and I quote it.
Get your free Digital Health Check
Pick a time that works for you, or email me your business name and website and I'll send back a scored report within 48 hours.
Looking for product consulting instead?
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