Digital services for independent hotels & B&Bs
Your guests decide where to stay before they ever walk through your door. I help independent hotels and B&Bs in the South Bay show up online the way they show up in person – welcoming, polished, and easy to book.
I was the marketing manager and innkeeper at Sweetwater Branch Inn and a front desk regular at Clay Corner Inn. I’ve managed the TripAdvisor responses, redesigned the rate cards, organized the ribbon cuttings, and answered the late-night phone calls.
Sound familiar?
Guests can’t find your rates or availability online
They book the chain hotel down the road instead
Your Google listing is outdated or incomplete
You’re invisible in "hotels near me" searches
TripAdvisor reviews go unanswered for weeks
Potential guests see silence and assume you don’t care
Start with a free Digital Health Check
A 30-60 minute audit of your online presence. You get a one-page scored report showing what's working, what's not, and what to fix first. No pitch, no obligation.
Get your free auditWhat the Digital Health Check covers
Each category is scored green, yellow, or red with plain-language explanations and prioritized next steps.
If you want help fixing what the audit finds
Three tiers, plain pricing. No contracts longer than 3 months. No setup fees.
Digital Glow-Up
$500 – $1,500 one-timeA focused sprint to fix the biggest gaps in your online presence. Pick what matters most and get it done.
- ✓Google Business Profile optimization with photos and posts
- ✓TripAdvisor, Yelp, and The Knot profile cleanup
- ✓Rate card and seasonal package page refresh
- ✓Mobile-friendly booking flow audit
- ✓Local SEO for "hotels near me" searches
- ✓Staff and property photo refresh
Always On
$300 – $800 /monthOngoing management so your online presence stays current without eating your week.
- ✓Review monitoring and response drafting (TripAdvisor, Google, Yelp)
- ✓Seasonal package and rate card updates
- ✓Google Business Profile posts (weekly)
- ✓Email campaigns for repeat guests and events
- ✓Monthly analytics and booking funnel report
- ✓Social media content (property highlights, local events)
Smart Shop
$800 – $2,000 /monthEverything in Always On, plus tools that make your business run smarter.
- ✓Direct booking flow optimization
- ✓AI concierge for guest FAQs and pre-arrival info
- ✓CRM setup for guest relationships and follow-ups
- ✓Competitive rate monitoring
- ✓Event and wedding venue promotion campaigns
- ✓Staff training on review response and digital tools
Why me
I'm not an agency. I'm one person who has done this work on both sides.
| What you need | Where I learned it |
|---|---|
| Understanding hotel operations | Innkeeper at Sweetwater Branch Inn and front desk at Clay Corner Inn |
| Digital tools front desk staff will use | Built CRM software adopted by 5,003 IHG hotels globally |
| Review and reputation management | Managed TripAdvisor, Yelp, The Knot, WeddingWire at Sweetwater |
| Guest packages and rate cards | Designed packages for UF departments, The Villages, Road Scholar |
| Customer support systems | Built agent tools at Zendesk |
| Event and community marketing | Ribbon cuttings, Chamber of Commerce representative |
How it works
Book a Digital Health Check
Free, 30-60 minutes. I look at your online presence and give you an honest report.
Review the report
It stands on its own. If you want to stop here, no hard feelings.
Pick a tier
If you want help fixing what the audit found, we scope the work together and I quote it.
Get your free Digital Health Check
Email me your business name and website. I'll send back a scored report within 48 hours.
kate@k8mak.comLooking for product consulting instead?
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