Digital services for independent hotels & B&Bs
Your guests decide where to stay before they ever walk through your door. I help independent hotels and B&Bs in the South Bay show up online the way they show up in person – welcoming, polished, and easy to book.
I was the marketing manager and innkeeper at Sweetwater Branch Inn and a front desk regular at Clay Corner Inn. I’ve managed the TripAdvisor responses, redesigned the rate cards, organized the ribbon cuttings, and answered the late-night phone calls.
Sound familiar?
Guests can’t find your rates or availability online
They book the chain hotel down the road instead
Your Google listing is outdated or incomplete
You’re invisible in "hotels near me" searches
TripAdvisor reviews go unanswered for weeks
Potential guests see silence and assume you don’t care
Start with a free Digital Health Check
A 30-60 minute audit of your online presence. You get a one-page scored report showing what's working, what's not, and what to fix first. No pitch, no obligation.
Schedule your free auditWhat the Digital Health Check covers
Each category is scored green, yellow, or red with plain-language explanations and prioritized next steps.
Here is what the report looks like
A sample Digital Health Check for a fictional hotel. Yours will be specific to your business.
Digital Health Check: Oceanview Inn
Sample report
Hours are current but no photos posted in 6 months. Only 2 Google Posts ever published.
Recommendation: Add 10+ recent property photos. Post weekly updates about seasonal packages.
Mobile page load is 8.2 seconds. Rate page requires horizontal scrolling on phones.
Recommendation: Compress images, fix mobile layout, add a clear booking CTA above the fold.
Instagram has 340 followers but hasn't posted in 3 months. No link to booking in bio.
Recommendation: Resume posting 2x/week with property highlights. Add booking link to bio.
4.6 stars on Google with 89 reviews. All reviews from the past year have responses.
Recommendation: Keep it up. Consider asking happy guests for TripAdvisor reviews too.
No online booking. Guests must call or email. Contact form is buried on the About page.
Recommendation: Add a booking widget or availability calendar. Move contact form to every page header.
No email signup on the website. Guest emails are collected at check-in but never used.
Recommendation: Add a newsletter signup. Send monthly updates with seasonal rates and local events.
5 of 6 categories need attention
This is a sample report. Your Digital Health Check will be specific to your business.
If you want help fixing what the audit finds
Three tiers, plain pricing. No contracts longer than 3 months. No setup fees.
Digital Glow-Up
$500 – $1,500 one-timeA focused sprint to fix the biggest gaps in your online presence. Pick what matters most and get it done.
Right for you if: You know your online presence needs work but want a one-time fix, not an ongoing commitment.
- ✓Google Business Profile optimization with photos and posts
- ✓TripAdvisor, Yelp, and The Knot profile cleanup
- ✓Rate card and seasonal package page refresh
- ✓Mobile-friendly booking flow audit
- ✓Local SEO for "hotels near me" searches
- ✓Staff and property photo refresh
Always On
$300 – $800 /monthOngoing management so your online presence stays current without eating your week.
Right for you if: You want someone to keep your digital presence fresh week-to-week so you can focus on running your business.
- ✓Review monitoring and response drafting (TripAdvisor, Google, Yelp)
- ✓Seasonal package and rate card updates
- ✓Google Business Profile posts (weekly)
- ✓Email campaigns for repeat guests and events
- ✓Monthly analytics and booking funnel report
- ✓Social media content (property highlights, local events)
Smart Shop
$800 – $2,000 /monthEverything in Always On, plus tools that make your business run smarter.
Right for you if: You want to grow online revenue with e-commerce, AI tools, and data-driven campaigns.
- ✓Direct booking flow optimization
- ✓AI concierge for guest FAQs and pre-arrival info
- ✓CRM setup for guest relationships and follow-ups
- ✓Competitive rate monitoring
- ✓Event and wedding venue promotion campaigns
- ✓Staff training on review response and digital tools
Why me
I'm not an agency. I'm one person who has done this work on both sides.
| What you need | Where I learned it |
|---|---|
| Understanding hotel operations | Innkeeper at Sweetwater Branch Inn and front desk at Clay Corner Inn |
| Digital tools front desk staff will use | Built CRM software adopted by 5,003 IHG hotels globally |
| Review and reputation management | Managed TripAdvisor, Yelp, The Knot, WeddingWire at Sweetwater |
| Guest packages and rate cards | Designed packages for UF departments, The Villages, Road Scholar |
| Customer support systems | Built agent tools at Zendesk |
| Event and community marketing | Ribbon cuttings, Chamber of Commerce representative |
What clients say
MahamaTechnical Program Manager, Google“Kate is impressive - she provided value right away. She's a 'hell-yes' type of talent.”
JoelFounder/Entrepreneur, Penn State Launchbox“Before our team worked with Kate, we were unsure about our product direction. We left each consultation with her confident in our next steps. Her advice got us thinking about how users might perceive our product once it was in the market, which helped us solidify our user experience and onboarding flow. I would implore you to work with Kate and trust the experience she's got.”
FrankProduct Designer, U.S. Air Force“When I met Kate, I didn't know what it took to create a product. She trained and led our team that had ZERO experience: she guided us through a Discovery process, planning and design workshops, helped us outline an MVP - and we delivered the first usable product in under 120 days. Kate showed a true passion for building useful software and a knack for facilitating any group meeting. Three years later, she's one of the best PMs I've been fortunate to work with - she directly contributed to my growth as a Product Designer.”
How it works
Book a Digital Health Check
Free, 30-60 minutes. I look at your online presence and give you an honest report.
Review the report
It stands on its own. If you want to stop here, no hard feelings.
Pick a tier
If you want help fixing what the audit found, we scope the work together and I quote it.
Get your free Digital Health Check
Pick a time that works for you, or email me your business name and website and I'll send back a scored report within 48 hours.
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