Digital services for plant shops & nurseries
Your customers search "nursery near me" before they drive anywhere. I help independent plant shops in Campbell and Willow Glen show up online with the same care they put into their plant walls.
My first real job was at Cross Creek Nursery in Midlothian, Virginia – greenhouse sales, plant watering rotations, and placing floral orders through the FTD system. I was 16, covered in dirt most days, and loved it.
Sound familiar?
People search "nursery near me" and you don’t show up
They drive to the big-box garden center instead
Your inventory changes weekly but your website doesn’t
Customers call to ask what’s in stock instead of just visiting
Your Instagram looks great but doesn’t drive foot traffic
Followers double-tap but never walk through the door
Start with a free Digital Health Check
A 30-60 minute audit of your online presence. You get a one-page scored report showing what's working, what's not, and what to fix first. No pitch, no obligation.
Schedule your free auditWhat the Digital Health Check covers
Each category is scored green, yellow, or red with plain-language explanations and prioritized next steps.
Here is what the report looks like
A sample Digital Health Check for a fictional hotel. Yours will be specific to your business.
Digital Health Check: Oceanview Inn
Sample report
Hours are current but no photos posted in 6 months. Only 2 Google Posts ever published.
Recommendation: Add 10+ recent property photos. Post weekly updates about seasonal packages.
Mobile page load is 8.2 seconds. Rate page requires horizontal scrolling on phones.
Recommendation: Compress images, fix mobile layout, add a clear booking CTA above the fold.
Instagram has 340 followers but hasn't posted in 3 months. No link to booking in bio.
Recommendation: Resume posting 2x/week with property highlights. Add booking link to bio.
4.6 stars on Google with 89 reviews. All reviews from the past year have responses.
Recommendation: Keep it up. Consider asking happy guests for TripAdvisor reviews too.
No online booking. Guests must call or email. Contact form is buried on the About page.
Recommendation: Add a booking widget or availability calendar. Move contact form to every page header.
No email signup on the website. Guest emails are collected at check-in but never used.
Recommendation: Add a newsletter signup. Send monthly updates with seasonal rates and local events.
5 of 6 categories need attention
This is a sample report. Your Digital Health Check will be specific to your business.
If you want help fixing what the audit finds
Three tiers, plain pricing. No contracts longer than 3 months. No setup fees.
Digital Glow-Up
$500 – $1,500 one-timeA focused sprint to fix the biggest gaps in your online presence. Pick what matters most and get it done.
Right for you if: You know your online presence needs work but want a one-time fix, not an ongoing commitment.
- ✓Google Business Profile optimization for "nursery near me"
- ✓Plant inventory photography and product page setup
- ✓Instagram bio, highlights, and link-in-bio optimization
- ✓Website refresh to match your in-store vibe
- ✓Local SEO for Campbell and Willow Glen searches
- ✓Yelp and Google review profile cleanup
Always On
$300 – $800 /monthOngoing management so your online presence stays current without eating your week.
Right for you if: You want someone to keep your digital presence fresh week-to-week so you can focus on running your business.
- ✓New arrival announcements and seasonal content
- ✓Instagram content calendar (2-4 posts/week)
- ✓Google Business Profile posts (weekly)
- ✓Review monitoring and response management
- ✓Email campaigns for sales, workshops, and events
- ✓Monthly analytics and foot traffic insights
Smart Shop
$800 – $2,000 /monthEverything in Always On, plus tools that make your business run smarter.
Right for you if: You want to grow online revenue with e-commerce, AI tools, and data-driven campaigns.
- ✓E-commerce setup for seasonal inventory and supplies
- ✓USDA Zone 9B seasonal content strategy
- ✓Workshop and event booking system
- ✓Customer loyalty and plant care follow-up campaigns
- ✓Competitive monitoring (local nurseries and big-box)
- ✓Staff training on social media and digital tools
Why me
I'm not an agency. I'm one person who has done this work on both sides.
| What you need | Where I learned it |
|---|---|
| Understanding nursery operations | Greenhouse sales and operations at Cross Creek Nursery (2006-2008) |
| E-commerce for seasonal inventory | Built e-commerce and product tools at enterprise scale |
| Local SEO ("nursery near me") | Local search optimization for small businesses |
| Social media that showcases plants | Content strategy for visual-first businesses |
| Vendor and ordering systems | Used FTD ordering system, understands supplier integrations |
| Website that matches the vibe | Design-informed product background |
What clients say
MahamaTechnical Program Manager, Google“Kate is impressive - she provided value right away. She's a 'hell-yes' type of talent.”
JoelFounder/Entrepreneur, Penn State Launchbox“Before our team worked with Kate, we were unsure about our product direction. We left each consultation with her confident in our next steps. Her advice got us thinking about how users might perceive our product once it was in the market, which helped us solidify our user experience and onboarding flow. I would implore you to work with Kate and trust the experience she's got.”
How it works
Book a Digital Health Check
Free, 30-60 minutes. I look at your online presence and give you an honest report.
Review the report
It stands on its own. If you want to stop here, no hard feelings.
Pick a tier
If you want help fixing what the audit found, we scope the work together and I quote it.
Get your free Digital Health Check
Pick a time that works for you, or email me your business name and website and I'll send back a scored report within 48 hours.
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