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Design/design-sprint

Design Sprint

Plan and facilitate a design sprint.

Use this when the team needs to go from problem to tested prototype in a compressed timeframe. Produces a facilitation plan for a design sprint (1-5 days depending on scope) with exercises, templates, and decision frameworks for each phase. Based on the GV design sprint methodology, adapted for modern product teams.

Framework attribution: Built on the GV design sprint (Jake Knapp). Kate runs sprints inside the Agile UCD discovery/framing arc she coached at Pivotal Labs; see knowledge/agile-ucd-reference.md.

Related skills: Use /facilitation-guide for general facilitation techniques. Generate prototypes with /artium-prototype or /client-prototype. Analyze test results with /usability-findings.

Process

Step 1: Gather inputs

Ask the user to provide:

  1. Sprint challenge -- what problem are you trying to solve? What's the big question?
  2. Duration -- full 5-day sprint, compressed 3-day, or 1-day "lite" version?
  3. Participants -- who's in the room? (Roles, count, decision-maker identified?)
  4. Target user -- who will test the prototype? (Persona or segment)
  5. Constraints -- technical, business, or timeline constraints the team must respect
  6. Existing research -- any prior interviews, analytics, or insights to inform the sprint
  7. Logistics -- in-person or remote? What tools does the team use? (Miro, FigJam, physical supplies)

Step 2: Generate the sprint plan

Based on duration, produce a detailed facilitation plan:

5-day sprint plan

## Design Sprint Plan -- {{challenge name}}

### Sprint question
(The specific question this sprint will answer)

### Day 1: Understand & Define
**Goal:** Align on the problem and pick a target.

| Time | Exercise | Purpose | Facilitator notes |
|------|----------|---------|------------------|
| 9:00 | Sprint overview & rules | Set expectations | No devices, no HiPPO, vote not debate |
| 9:30 | Lightning talks (15 min each) | Share what we know | Business, tech, user, data perspectives |
| 10:30 | How Might We notes | Capture opportunities | Write HMWs on stickies during talks |
| 11:00 | HMW clustering & voting | Prioritize opportunities | Dot vote, top themes go on map |
| 11:30 | Journey map (current state) | Shared understanding of user flow | Rough, not polished |
| 1:00 | Sprint target selection | Pick the target moment | Decision-maker picks, team commits |
| 2:00 | Expert interviews (if applicable) | Fill knowledge gaps | 15-20 min each |

### Day 2: Sketch
**Goal:** Generate diverse solutions individually.

| Time | Exercise | Purpose | Facilitator notes |
|------|----------|---------|------------------|
| 9:00 | Lightning demos | Inspiration from existing solutions | 3-min demos of comparable products |
| 10:00 | Sketch warm-up: Crazy 8s | Rapid ideation (8 ideas in 8 minutes) | Quantity over quality |
| 10:30 | Solution sketch (detailed) | Each person's best idea, fully rendered | 3-panel storyboard, work alone |
| 1:00 | Continued sketching | Refine solution sketches | Anonymous -- no names on sketches |

### Day 3: Decide
**Goal:** Choose which solution to prototype.

| Time | Exercise | Purpose | Facilitator notes |
|------|----------|---------|------------------|
| 9:00 | Art museum | Silent review of all sketches | Sticky dot questions and highlights |
| 9:30 | Speed critique | 3 min per sketch, facilitator narrates | Sketch author stays silent |
| 10:30 | Straw poll | Everyone votes for favorites | Dot voting, no discussion yet |
| 11:00 | Supervote | Decision-maker picks the winner(s) | Can combine elements from multiple sketches |
| 11:30 | Storyboard | Map the prototype flow screen by screen | 10-15 frames covering the test scenario |

### Day 4: Prototype
**Goal:** Build a realistic-enough prototype to test.

| Time | Exercise | Purpose | Facilitator notes |
|------|----------|---------|------------------|
| 9:00 | Assign roles | Divide work | Makers, writers, asset collectors, stitcher |
| 9:30 | Build | Create prototype screens | Figma, Keynote, HTML -- whatever's fastest |
| 3:00 | Stitch & review | Assemble screens into clickable flow | Test internally, fix gaps |
| 4:00 | Write test script | Prepare interview guide for Day 5 | Tasks, not questions |

### Day 5: Test
**Goal:** Watch 5 users interact with the prototype.

| Time | Exercise | Purpose | Facilitator notes |
|------|----------|---------|------------------|
| 9:00-12:00 | User interviews (5 sessions, 45 min each) | Test the prototype | Interviewer + note-takers in a watch room |
| 1:00 | Debrief | Capture patterns | Each person lists top 3 observations |
| 2:00 | Pattern mapping | Cluster observations by screen/task | Green (worked), red (failed), yellow (unclear) |
| 3:00 | Decision time | What did we learn? What's next? | Go / iterate / pivot |

3-day compressed plan

(Combine Day 1 + 2 into one day, Day 3 morning + Day 4 into one day, Day 5 stays)

1-day lite plan

(Morning: problem + sketch, Afternoon: decide + quick prototype, Next day: test 3 users)

Step 3: Customize for context

Adjust the plan based on:

  • Remote teams: Add Miro/FigJam board templates, adjust timing for screen fatigue (more breaks, shorter exercises)
  • Existing research: Skip lightning talks if the team already has shared understanding; use the time for deeper sketching
  • Technical constraints: Add a "feasibility check" exercise on Day 3 before the supervote
  • Large groups (8+): Split into small groups for sketching, reconvene for voting
  • AI-assisted sprint: Add AI where it has the least cultural friction and the highest payoff first: preparation (synthesizing prior research into the lightning talks) and post-sprint synthesis (clustering test observations on Day 5). Add AI to prototyping next (see Day 4). Save AI-assisted ideation for last, once the team trusts the tool, so it augments the sketches rather than replacing the thinking.
  • AI-accelerated prototyping (Day 4): Turn solution sketches and storyboard frames into clickable mockups with an AI prototyping tool instead of hand-building every screen. This buys back hours on the tightest day and lets the team test higher fidelity. The storyboard is the spec, the AI renders it, the team fixes what feels wrong.
  • Async pre/post-work: For distributed teams, move lightning talks and Day 1 research to async pre-reads, and run the Day 5 debrief as async observation logging that the team clusters together live. Reserve synchronous time for sketch critique, the supervote, and testing.
  • Liberating Structures for decisions: Swap open debate for structured participation at the decision points. Use 1-2-4-All to converge on the sprint target, and Roman voting (thumbs up/down/sideways) or 25/10 Crowd Sourcing alongside the straw poll so the quiet experts weigh in before the supervote.

Step 4: Prepare materials

## Materials Checklist

### Physical (in-person)
- [ ] Large sticky notes (4x6) for solution sketches
- [ ] Small stickies for HMWs
- [ ] Dot stickers (voting)
- [ ] Markers (thick Sharpies -- forces big thinking)
- [ ] Timer
- [ ] Whiteboard or large paper for journey map

### Digital (remote)
- [ ] Miro/FigJam board with exercise templates
- [ ] Video conferencing with breakout rooms
- [ ] Shared timer (visible to all)
- [ ] Prototype tool (Figma, Keynote, or HTML scaffold)

Step 5: Review

Ask the user:

  • Does the timeline work for your team's availability?
  • Is the decision-maker identified and committed to attending?
  • Do you have access to 5 target users for testing?
  • Should I generate the Miro/FigJam board templates?

Output location

Present the sprint plan as formatted text in the conversation. For team distribution, export to Notion or create a Miro/FigJam board with exercise templates.

Example Output

Input

  • Sprint challenge: How might we reduce cart abandonment during checkout for first-time buyers who don't want to create an account? Conversion rate for guest checkout is 34% vs. 71% for logged-in users — we need to close that gap.
  • Duration: 3-day compressed sprint
  • Participants: 7 people — Product Manager (Decider: Renata Souza), UX Designer, Frontend Engineer, Backend Engineer, Head of Growth, Customer Support Lead, Data Analyst; remote team across EST and CET timezones
  • Target user: First-time shoppers aged 28–45 purchasing home goods on Crestline Supply Co.'s e-commerce platform, mobile-first, privacy-conscious, reluctant to create accounts
  • Constraints: Cannot require account creation; existing checkout flow is built on Shopify with limited custom code; must ship any changes within a 6-week dev window
  • Existing research: Exit-intent survey data (top reason: "didn't want to create an account" — 61%), 3 prior user interviews flagging confusion at the payment step, heatmaps showing drop-off at the "Create Account" interstitial screen
  • Logistics: Fully remote; team uses FigJam and Figma; Zoom with breakout rooms available

Output

Design Sprint Plan — Crestline Supply Co. Guest Checkout

Sprint question

Can we design a guest checkout experience that gives first-time buyers enough trust and convenience to complete a purchase — without ever asking them to create an account?


Pre-Sprint Prep (async, Day 0)

TaskOwnerDue
Share exit-intent survey summaryData AnalystEOD before Day 1
Pull heatmap screenshots for interstitial screenUX DesignerEOD before Day 1
Read: 3 prior user interview transcriptsAll participantsMorning of Day 1
Set up FigJam board (linked below)UX DesignerMorning of Day 1

Timezone note: All sessions run 10:00–17:00 EST / 16:00–23:00 CET. Schedule 10-min breaks every 75 minutes. Day 3 user sessions are EST morning only — CET participants join the debrief asynchronously via Loom.


Day 1: Understand, Define & Sketch

Goal: Align on the problem, pick a target moment in the checkout flow, and generate individual solution sketches before Day 1 ends.

Time (EST)ExercisePurposeFacilitator Notes
10:00Sprint overview & norms (15 min)Set expectationsNo HiPPO, dot vote not debate, cameras on
10:15Data walkthrough — exit survey + heatmaps (20 min)Ground in evidenceData Analyst presents; others listen, no solutioning yet
10:35Lightning talks — 4 perspectives (40 min)Fill knowledge gaps10 min each: Growth (funnel data), Support (top complaints), Engineering (Shopify constraints), UX (comparable flows)
11:15How Might We notes (20 min)Capture opportunitiesEveryone writes HMWs silently in FigJam during talks; aim for 5+ per person
11:35HMW clustering & dot vote (25 min)Prioritize themesFacilitator clusters live; each person gets 5 dots; top 3 clusters advance
12:00Break
12:15Current-state journey map (45 min)Shared understanding of the broken flowMap the 7 steps from product page → order confirmation; mark pain points in red
13:00Sprint target selection (20 min)Commit to one moment to fixRenata picks the target. Hypothesis: the "Create Account" interstitial is the critical failure point
13:20Lightning demos — inspiration round (30 min)Avoid blank-page syndromeEach person demos one comparable checkout flow (Amazon guest, Etsy, Apple Pay, Stripe Link, etc.) — 5 min each
13:50Crazy 8s warm-up (10 min)Rapid ideation8 sketches, 1 min each, on paper or FigJam sketch template
14:00Solution sketch — 3-panel storyboard (90 min)Each person's best idea, fully renderedWork alone, no names on sketches, focus on the target moment + 1 step before and after
15:30Upload sketches to FigJam (15 min)Prepare for Day 2 reviewPhotograph or export; label only with a shape/color code
15:45Day 1 wrap + async prep (15 min)Alignment checkRenata confirms decision-making process for tomorrow

Day 1 FigJam zones: HMW wall · Journey map canvas · Lightning demo gallery · Sketch upload grid


Day 2: Decide & Prototype

Goal: Choose the winning solution (or hybrid), storyboard the prototype flow, and build a testable Figma prototype by end of day.

Time (EST)ExercisePurposeFacilitator Notes
10:00Art museum — silent review (20 min)Study all sketches without influenceEveryone reviews FigJam grid silently; add "?" stickies for questions, "⚡" for standout moments
10:20Speed critique (35 min)Surface strengths and risksFacilitator narrates each sketch in 4 min; sketch author stays silent; group notes themes
10:55Feasibility check (15 min)Respect Shopify constraintEngineers flag any sketch elements that can't ship within 6-week window — quick red/yellow/green tags
11:10Straw poll (10 min)Signal team preference3 dots each; no lobbying
11:20Supervote (10 min)Renata decidesCan combine elements; documents rationale in FigJam
11:30Break
11:45Storyboard — prototype flow (75 min)Map every screen before building12-frame storyboard: entry point → guest option → payment → trust signals → confirmation; whole team contributes
13:00Assign prototype roles (10 min)Divide the buildMakers (2): screens in Figma · Writer: microcopy + trust copy · Asset collector: icons, logos, payment badges · Stitcher: UX Designer connects flows
13:10Build sprint (2 hrs 40 min)Create prototypeFigma; medium fidelity — real copy, real layout, placeholder imagery; Shopify UI constraints apply
15:50Stitch, click-through review & bug fix (40 min)Make it testableUX Designer leads; whole team clicks through and calls out gaps
16:30Write test script (30 min)Prepare Day 3 interviewsTasks not questions (see script template below)

Prototype scope

The prototype must cover these 5 screens:

  1. Cart page with clear "Guest Checkout" CTA (no account nudge)
  2. Streamlined contact/shipping — single page, autofill-optimized
  3. Payment step with trust badge cluster (SSL, return policy, no-account confirmation)
  4. Order review + "Save your info for next time" optional prompt (soft, post-commitment)
  5. Order confirmation with email-only receipt

Day 3: Test & Decide

Goal: Watch 5 first-time-buyer personas interact with the prototype. Identify what works, what breaks trust, and what's next.

Time (EST)ExercisePurposeFacilitator Notes
09:00Interviewer briefing (15 min)Align on protocolInterviewer: Head of Growth. Note-takers: 2 per session in watch room (Zoom breakout)
09:15–12:455 user sessions × 45

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