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Design/design-sprint

Design Sprint

You need to plan and facilitate a design sprint.

Use this when the team needs to go from problem to tested prototype in a compressed timeframe. Produces a facilitation plan for a design sprint (1-5 days depending on scope) with exercises, templates, and decision frameworks for each phase. Based on the GV design sprint methodology, adapted for modern product teams.

Related skills: Use /facilitation-guide for general facilitation techniques. Generate prototypes with /artium-prototype or /client-prototype. Analyze test results with /usability-findings.

Process

Step 1: Gather inputs

Ask the user to provide:

  1. Sprint challenge -- what problem are you trying to solve? What's the big question?
  2. Duration -- full 5-day sprint, compressed 3-day, or 1-day "lite" version?
  3. Participants -- who's in the room? (Roles, count, decision-maker identified?)
  4. Target user -- who will test the prototype? (Persona or segment)
  5. Constraints -- technical, business, or timeline constraints the team must respect
  6. Existing research -- any prior interviews, analytics, or insights to inform the sprint
  7. Logistics -- in-person or remote? What tools does the team use? (Miro, FigJam, physical supplies)

Step 2: Generate the sprint plan

Based on duration, produce a detailed facilitation plan:

5-day sprint plan

## Design Sprint Plan -- {{challenge name}}

### Sprint question
(The specific question this sprint will answer)

### Day 1: Understand & Define
**Goal:** Align on the problem and pick a target.

| Time | Exercise | Purpose | Facilitator notes |
|------|----------|---------|------------------|
| 9:00 | Sprint overview & rules | Set expectations | No devices, no HiPPO, vote not debate |
| 9:30 | Lightning talks (15 min each) | Share what we know | Business, tech, user, data perspectives |
| 10:30 | How Might We notes | Capture opportunities | Write HMWs on stickies during talks |
| 11:00 | HMW clustering & voting | Prioritize opportunities | Dot vote, top themes go on map |
| 11:30 | Journey map (current state) | Shared understanding of user flow | Rough, not polished |
| 1:00 | Sprint target selection | Pick the target moment | Decision-maker picks, team commits |
| 2:00 | Expert interviews (if applicable) | Fill knowledge gaps | 15-20 min each |

### Day 2: Sketch
**Goal:** Generate diverse solutions individually.

| Time | Exercise | Purpose | Facilitator notes |
|------|----------|---------|------------------|
| 9:00 | Lightning demos | Inspiration from existing solutions | 3-min demos of comparable products |
| 10:00 | Sketch warm-up: Crazy 8s | Rapid ideation (8 ideas in 8 minutes) | Quantity over quality |
| 10:30 | Solution sketch (detailed) | Each person's best idea, fully rendered | 3-panel storyboard, work alone |
| 1:00 | Continued sketching | Refine solution sketches | Anonymous -- no names on sketches |

### Day 3: Decide
**Goal:** Choose which solution to prototype.

| Time | Exercise | Purpose | Facilitator notes |
|------|----------|---------|------------------|
| 9:00 | Art museum | Silent review of all sketches | Sticky dot questions and highlights |
| 9:30 | Speed critique | 3 min per sketch, facilitator narrates | Sketch author stays silent |
| 10:30 | Straw poll | Everyone votes for favorites | Dot voting, no discussion yet |
| 11:00 | Supervote | Decision-maker picks the winner(s) | Can combine elements from multiple sketches |
| 11:30 | Storyboard | Map the prototype flow screen by screen | 10-15 frames covering the test scenario |

### Day 4: Prototype
**Goal:** Build a realistic-enough prototype to test.

| Time | Exercise | Purpose | Facilitator notes |
|------|----------|---------|------------------|
| 9:00 | Assign roles | Divide work | Makers, writers, asset collectors, stitcher |
| 9:30 | Build | Create prototype screens | Figma, Keynote, HTML -- whatever's fastest |
| 3:00 | Stitch & review | Assemble screens into clickable flow | Test internally, fix gaps |
| 4:00 | Write test script | Prepare interview guide for Day 5 | Tasks, not questions |

### Day 5: Test
**Goal:** Watch 5 users interact with the prototype.

| Time | Exercise | Purpose | Facilitator notes |
|------|----------|---------|------------------|
| 9:00-12:00 | User interviews (5 sessions, 45 min each) | Test the prototype | Interviewer + note-takers in a watch room |
| 1:00 | Debrief | Capture patterns | Each person lists top 3 observations |
| 2:00 | Pattern mapping | Cluster observations by screen/task | Green (worked), red (failed), yellow (unclear) |
| 3:00 | Decision time | What did we learn? What's next? | Go / iterate / pivot |

3-day compressed plan

(Combine Day 1 + 2 into one day, Day 3 morning + Day 4 into one day, Day 5 stays)

1-day lite plan

(Morning: problem + sketch, Afternoon: decide + quick prototype, Next day: test 3 users)

Step 3: Customize for context

Adjust the plan based on:

  • Remote teams: Add Miro/FigJam board templates, adjust timing for screen fatigue (more breaks, shorter exercises)
  • Existing research: Skip lightning talks if the team already has shared understanding; use the time for deeper sketching
  • Technical constraints: Add a "feasibility check" exercise on Day 3 before the supervote
  • Large groups (8+): Split into small groups for sketching, reconvene for voting

Step 4: Prepare materials

## Materials Checklist

### Physical (in-person)
- [ ] Large sticky notes (4x6) for solution sketches
- [ ] Small stickies for HMWs
- [ ] Dot stickers (voting)
- [ ] Markers (thick Sharpies -- forces big thinking)
- [ ] Timer
- [ ] Whiteboard or large paper for journey map

### Digital (remote)
- [ ] Miro/FigJam board with exercise templates
- [ ] Video conferencing with breakout rooms
- [ ] Shared timer (visible to all)
- [ ] Prototype tool (Figma, Keynote, or HTML scaffold)

Step 5: Review

Ask the user:

  • Does the timeline work for your team's availability?
  • Is the decision-maker identified and committed to attending?
  • Do you have access to 5 target users for testing?
  • Should I generate the Miro/FigJam board templates?

Output location

Present the sprint plan as formatted text in the conversation. For team distribution, export to Notion or create a Miro/FigJam board with exercise templates.

Example Output

Input

  • Sprint challenge: How might we reduce cart abandonment during checkout for first-time buyers who don't want to create an account? Conversion rate for guest checkout is 34% vs. 71% for logged-in users — we need to close that gap.
  • Duration: 3-day compressed sprint
  • Participants: 7 people — Product Manager (Decider: Renata Souza), UX Designer, Frontend Engineer, Backend Engineer, Head of Growth, Customer Support Lead, Data Analyst; remote team across EST and CET timezones
  • Target user: First-time shoppers aged 28–45 purchasing home goods on Crestline Supply Co.'s e-commerce platform, mobile-first, privacy-conscious, reluctant to create accounts
  • Constraints: Cannot require account creation; existing checkout flow is built on Shopify with limited custom code; must ship any changes within a 6-week dev window
  • Existing research: Exit-intent survey data (top reason: "didn't want to create an account" — 61%), 3 prior user interviews flagging confusion at the payment step, heatmaps showing drop-off at the "Create Account" interstitial screen
  • Logistics: Fully remote; team uses FigJam and Figma; Zoom with breakout rooms available

Output

Design Sprint Plan — Crestline Supply Co. Guest Checkout

Sprint question

Can we design a guest checkout experience that gives first-time buyers enough trust and convenience to complete a purchase — without ever asking them to create an account?


Pre-Sprint Prep (async, Day 0)

TaskOwnerDue
Share exit-intent survey summaryData AnalystEOD before Day 1
Pull heatmap screenshots for interstitial screenUX DesignerEOD before Day 1
Read: 3 prior user interview transcriptsAll participantsMorning of Day 1
Set up FigJam board (linked below)UX DesignerMorning of Day 1

Timezone note: All sessions run 10:00–17:00 EST / 16:00–23:00 CET. Schedule 10-min breaks every 75 minutes. Day 3 user sessions are EST morning only — CET participants join the debrief asynchronously via Loom.


Day 1: Understand, Define & Sketch

Goal: Align on the problem, pick a target moment in the checkout flow, and generate individual solution sketches before Day 1 ends.

Time (EST)ExercisePurposeFacilitator Notes
10:00Sprint overview & norms (15 min)Set expectationsNo HiPPO, dot vote not debate, cameras on
10:15Data walkthrough — exit survey + heatmaps (20 min)Ground in evidenceData Analyst presents; others listen, no solutioning yet
10:35Lightning talks — 4 perspectives (40 min)Fill knowledge gaps10 min each: Growth (funnel data), Support (top complaints), Engineering (Shopify constraints), UX (comparable flows)
11:15How Might We notes (20 min)Capture opportunitiesEveryone writes HMWs silently in FigJam during talks; aim for 5+ per person
11:35HMW clustering & dot vote (25 min)Prioritize themesFacilitator clusters live; each person gets 5 dots; top 3 clusters advance
12:00Break
12:15Current-state journey map (45 min)Shared understanding of the broken flowMap the 7 steps from product page → order confirmation; mark pain points in red
13:00Sprint target selection (20 min)Commit to one moment to fixRenata picks the target. Hypothesis: the "Create Account" interstitial is the critical failure point
13:20Lightning demos — inspiration round (30 min)Avoid blank-page syndromeEach person demos one comparable checkout flow (Amazon guest, Etsy, Apple Pay, Stripe Link, etc.) — 5 min each
13:50Crazy 8s warm-up (10 min)Rapid ideation8 sketches, 1 min each, on paper or FigJam sketch template
14:00Solution sketch — 3-panel storyboard (90 min)Each person's best idea, fully renderedWork alone, no names on sketches, focus on the target moment + 1 step before and after
15:30Upload sketches to FigJam (15 min)Prepare for Day 2 reviewPhotograph or export; label only with a shape/color code
15:45Day 1 wrap + async prep (15 min)Alignment checkRenata confirms decision-making process for tomorrow

Day 1 FigJam zones: HMW wall · Journey map canvas · Lightning demo gallery · Sketch upload grid


Day 2: Decide & Prototype

Goal: Choose the winning solution (or hybrid), storyboard the prototype flow, and build a testable Figma prototype by end of day.

Time (EST)ExercisePurposeFacilitator Notes
10:00Art museum — silent review (20 min)Study all sketches without influenceEveryone reviews FigJam grid silently; add "?" stickies for questions, "⚡" for standout moments
10:20Speed critique (35 min)Surface strengths and risksFacilitator narrates each sketch in 4 min; sketch author stays silent; group notes themes
10:55Feasibility check (15 min)Respect Shopify constraintEngineers flag any sketch elements that can't ship within 6-week window — quick red/yellow/green tags
11:10Straw poll (10 min)Signal team preference3 dots each; no lobbying
11:20Supervote (10 min)Renata decidesCan combine elements; documents rationale in FigJam
11:30Break
11:45Storyboard — prototype flow (75 min)Map every screen before building12-frame storyboard: entry point → guest option → payment → trust signals → confirmation; whole team contributes
13:00Assign prototype roles (10 min)Divide the buildMakers (2): screens in Figma · Writer: microcopy + trust copy · Asset collector: icons, logos, payment badges · Stitcher: UX Designer connects flows
13:10Build sprint (2 hrs 40 min)Create prototypeFigma; medium fidelity — real copy, real layout, placeholder imagery; Shopify UI constraints apply
15:50Stitch, click-through review & bug fix (40 min)Make it testableUX Designer leads; whole team clicks through and calls out gaps
16:30Write test script (30 min)Prepare Day 3 interviewsTasks not questions (see script template below)

Prototype scope

The prototype must cover these 5 screens:

  1. Cart page with clear "Guest Checkout" CTA (no account nudge)
  2. Streamlined contact/shipping — single page, autofill-optimized
  3. Payment step with trust badge cluster (SSL, return policy, no-account confirmation)
  4. Order review + "Save your info for next time" optional prompt (soft, post-commitment)
  5. Order confirmation with email-only receipt

Day 3: Test & Decide

Goal: Watch 5 first-time-buyer personas interact with the prototype. Identify what works, what breaks trust, and what's next.

Time (EST)ExercisePurposeFacilitator Notes
09:00Interviewer briefing (15 min)Align on protocolInterviewer: Head of Growth. Note-takers: 2 per session in watch room (Zoom breakout)
09:15–12:455 user sessions × 45