What it does
Watch Lost, for the first time or the fifth, with a companion that knows exactly how far you have gotten and never shows you anything past it.
Currently
Live at guyswherearewe.com, its own site since October 2026, hosted separately from k8mak.com. You set how far you have watched, and everything on the site stays on your side of that line: 121 episodes, the characters and cast, an island map, the official magazine index, a research library, essays, a watch companion and fan polls. The old k8mak.com/tools/lost copy was the first version and is no longer where the work happens.
Recently shipped
- Oct 28, 2026Redrew the island map from Rousseau's map, with more places and a French layer.
- Oct 27, 2026Swapped the companion's end-of-episode question for community polls.
- Oct 26, 2026Added the watch companion, a spoiler-safe second screen for every episode, plus Fly Oceanic 815.
- Oct 24, 2026Moved guyswherearewe.com DNS to Vercel and took the site live on its own domain.
- Oct 20, 2026Added the Official Magazine index and a verified research library.
- Oct 17, 2026Ported LOST Explorer from k8mak.com/tools/lost to its own site and repo.
- Sep 11, 2026Ran the distribution test and stopped treating k8mak.com/tools/lost as a growth product.
- Jun 2, 2026Shipped the original LOST Explorer on k8mak.com, an interactive, spoiler-safe reference for Lost.
How it's built
How I built it
Guys, Where Are We? is the Lost fan site I always wanted, named after the line every rewatcher knows. It started as LOST Explorer, a spoiler-safe reference I built inside this site, and it outgrew that. Spoiler safety is still the whole idea: you tell it where you are in the show, and every page, image and link stays behind that line.
How it got here
The first version lived at k8mak.com/tools/lost, and I ran it the way I would run a client engagement: jobs to be done, personas, a North Star, a prioritized roadmap. That strategy said the product was done and the problem was distribution. So I tested distribution, and the answer was clear. Thousands of search impressions, zero community submissions, and not one search query that mentioned spoilers or a rewatch. People needed a spoiler-safe Lost companion. They just were not searching for one.
The honest move was to stop treating it as a growth product. A few weeks later I bought guyswherearewe.com, and I decided to build it for fans because I am one, not to chase an audience a search box was never going to deliver.
What changed on its own site
With its own domain and repo, it stopped being a reference tool and became a place. Your watch progress gates everything, from episode stills and essays to the books spotted on screen and the official magazine scans. Along the way it picked up a watch companion for every episode, an island map redrawn from Rousseau's, a magazine index with page-level citations, a research library I verified source by source, prediction votes, and a lot of small things only a Lost fan would look for.
The strategy below is the original plan from the k8mak.com version. It is kept as a record of what I thought then, and the story above is what I learned.
The strategy behind it
A snapshot of the product process this app was built from. Each artifact comes from a k8 skill you can run yourself. It reflects the original plan, not the live state above.
Jobs to be done
/jtbd-analysisJTBD Analysis| When I… I want to… | Importance | Frequency |
|---|---|---|
| When I am watching Lost for the first time and lose track of who someone is or what a hatch was, I want to look it up without stumbling onto a major reveal, so I can stay curious and let the show surprise me. | high | high |
| When I am rewatching Lost or arguing about it, I want to quickly confirm a character arc, episode event, or timeline detail, so I can settle the question without rewatching or wading through a cluttered wiki. | high | high |
| When I finish an episode or season, I want to see how characters, mysteries, and the timeline interrelate, so I can appreciate the structure and catch what I missed. | high | medium |
| When I feel the Lost itch or acquire a piece of memorabilia, I want to browse and contribute in a show-specific space, so I can reconnect with why I loved it and with other fans. | medium | low |
Persona
/persona-createPersona Create- Explore the world (Dharma, the numbers, the others) safely
- Build a mental map without seeing a reveal she has not earned
- Trust that safe mode actually means safe
- There is no safe place: every wiki is a spoiler minefield
- One careless click already burned her on another show
- She wants to be curious but searching feels dangerous
Persona
/persona-createPersona Create- Get fast answers without rewatching an episode
- Look things up without spoiling it for his partner in the room
- Settle who someone is in under 30 seconds from the couch
- Lostpedia is slow and dense on mobile
- He is scared to Google anything with his partner beside him
Persona
/persona-createPersona Create- Read deep-dive content and primary sources
- Contribute artifacts and see them approved
- Connect with fans who care as much as he does
- Most fan sites are shallow or dead
- Nowhere good to catalog a collection in context
Prioritization and risks(the internal detail)
RICE prioritization
/rice-scoreRICE Score| Feature | Reach | Impact | Conf. | Effort | Score |
|---|---|---|---|---|---|
| Sitemap + Google Search Console submission | 9 | 2 | 100% | 0.3 | 60 |
| r/lost launch post | 9 | 2 | 80% | 0.3 | 48 |
| Loud safe-mode trust framing on landing | 7 | 2 | 80% | 0.4 | 28 |
| Finish mystery tagging (11 episodes) | 5 | 1 | 100% | 0.3 | 17 |
| Related-content surfacing on every page | 8 | 2 | 80% | 1.2 | 11 |
| Progress-aware safe mode (committed retention bet) | 6 | 3 | 50% | 2.5 | 4 |
Pre-mortem risks
/pre-mortemPre-mortemRetention never materializes: an episodic reference tool is one-and-done, so the committed retention bet fails and weekly engaged sessions stay flat.
highMitigation: Ship the cheap progress-memory foundation before the heavier progress-aware safe mode, and pre-commit a learn-fast signal: if 30-day return is below 8 percent six weeks after launch, pause the heavy retention build.
Discovery flops: the Reddit post is ignored or removed and the site never ranks against Lostpedia, so traffic stays near zero.
mediumMitigation: Follow r/lost rules and frame the launch as a gift, track ten target queries, and lean on long-tail no-spoiler intent where Lostpedia simply does not compete.
A spoiler leaks into a title, OG image, or snippet, and the wedge persona's trust breaks publicly on r/lost.
mediumMitigation: Run a Now-tier hardening audit and add an automated test that page metadata and OG images use only spoiler-safe fields.
Wedge demand was imaginary: first-timers do not actually reach for a tool mid-watch.
mediumMitigation: Validate via launch behavior by segmenting first-timer sessions; if wedge traffic is negligible, repivot to rewatcher volume rather than building deeper for users who are not there.