Marketing Manager / Innkeeper
Sweetwater Branch Inn
First post-college role. Managed social media, designed promotional materials, acted as webmaster. An early pivot into digital and marketing that shaped the career trajectory toward product.
Jun 2012 - May 2013·1 yr·Hospitality
In this role
My first job out of college, at a historic 1885 bed and breakfast in Gainesville. I started in operations, and the role grew until I owned the entire marketing function: webmaster for the site, Google Ads and Analytics, social across seven-plus platforms, print and email design, and event programming from Farm-to-Table dinners to the inn’s 20th-anniversary ribbon cutting.
This is where a theatre kid first discovered she loved digital and marketing. The pivot that pointed at product.