Overview
You have the expertise. You have the perspective. What you don't have is 12 hours a week to turn it into a LinkedIn post, a blog series, or a talk outline that sounds like you on your sharpest day.
I ghostwrite, shape, and edit thought leadership content for product leaders, founders, and executives who want to build a public presence without losing their voice. Storytelling is my operational method, not a side skill. I've published across product management, AI strategy, and team leadership, and I write in a voice that's direct, warm, and credible because that's how I write for myself.
The goal isn't content for content's sake. It's positioning you as someone worth listening to, because you are, and the work should speak for itself with a little help getting on the page.
Who this is for
This works well when you're:
- A product leader with strong opinions and no time to write them down
- A founder who wants to build credibility before (or after) a funding round and needs a content pipeline
- An executive who keeps getting asked to speak or write and never has a draft ready
- A consultant or advisor wanting to attract inbound leads through expertise, not ads
- A PM transitioning into leadership and wanting to establish a public voice in your domain
If you need help structuring your content system (not writing the content itself), Content Architecture Mapping covers that. This engagement is about the words.
What you get
- Voice discovery session. A 60-minute conversation where I learn how you think, what you care about, and how you naturally talk about your work. This becomes the foundation for everything I write.
- Drafted content. Blog posts, LinkedIn articles, newsletter editions, talk outlines, or op-eds, written in your voice, ready for your review. Typical output is 2-4 pieces per engagement.
- Voice guide. A short reference document capturing your tone, preferred vocabulary, topics to lean into, and phrases to avoid. Useful whether I keep writing for you or you hand it to someone else.
Typical engagement
- Duration: 2-4 weeks per batch (ongoing retainer available)
- Commitment: 4-8 hours total (discovery, review cycles, finalization)
- Format: Remote, async-first with one voice discovery session and review rounds via docs
Frequently asked questions
What clients say
AndiProduct Design Coach, Kaiser Permanente“Your communication in our leadership shareouts is really great. You get their attention and convey the important bits so clearly. Thank you.”
MichelleCommunications Manager, Kaiser Permanente“Thanks for facilitating our website content meetings. Your passion and enthusiasm shine through!”
Related writing
Posts that go deeper on this topic
Why I Started Narrating My Own Product Demos
I built 26+ apps and recorded demos for most of them. Somewhere along the way I stopped thinking of voiceover as a side skill and started treating it as a product discipline.
The Voice Behind the Product
Most product demos lose people in the first 10 seconds. The problem isn't the product. It's the voice. Or the lack of one. Here's what professional voiceover brings to product storytelling.
From Skillet to Product Atlas
I built a structured AI skill system at Artium that grew from zero to 340+ skills. After leaving, I kept building. It's now 584 skills, 18 recipes, and the engine behind k8mak.com. The meta-lesson: building AI infrastructure is product work.
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Content Architecture Mapping
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Product Leadership Coaching
1:1 coaching for PMs, directors, and founders navigating AI product decisions, team dynamics, or career transitions.
Interested in content for thought leadership?
Let's talk about what you need and how I can help.
Get in touch