


Overview
Research that sits in a slide deck doesn't count. I run lightweight, focused user research and turn what we learn into clear takeaways your team can act on this sprint, not next quarter.
My psychology minor trained me to listen for what people mean, not just what they say. I've conducted research in healthcare, defense, and enterprise, spaces where users are busy, skeptical, and have real consequences riding on the product. The output is never a 60-page report no one reads. It's a prioritized set of insights with clear implications for what to build, change, or stop doing.
I keep research scrappy and close to the work. That means interview guides that respect people's time, synthesis that happens in days not weeks, and findings that connect directly to your backlog.
Who this is for
This works well when you're:
- A product team that knows you should be talking to users but can't figure out how to start without a dedicated researcher
- A startup moving fast and needing quick validation before committing to a direction
- A PM who has a hypothesis but needs real evidence before going to leadership
- A team in a regulated space (health, finance, defense) where user behavior is hard to observe through analytics alone
- An org that did research once, got a long report, and never looked at it again
If you need ongoing research capacity, Fractional Product Leadership can include embedded research. This engagement is for focused research sprints with clear questions.
What you get
- Research plan. A scoped plan with clear questions, participant criteria, and methodology. No over-engineering. Just enough structure to get signal.
- User interviews. I plan, recruit (or help you recruit), and run 5-8 interviews using a conversational approach that gets past rehearsed answers.
- Synthesis and recommendations. A concise deliverable that maps findings to themes, highlights surprises, and connects insights to product decisions. Designed for your team to use, not just read.
Typical engagement
- Duration: 2-4 weeks
- Commitment: 10-20 hours total (planning, interviews, synthesis)
- Format: Remote interviews, async synthesis, one readout session with your team
Frequently asked questions
Impact in practice
Measured outcomes from engagements like this one
US Air Force C2 - Kessel Run
Cut airspace creation time from 40 minutes to 3 minutes. Reduced incomplete requests through structured validation. Shipped MVP that fed downstream mission planning apps used in theater.
Zendesk – Icarus → Platform (Sunshine, Custom Objects, Customer Context)
240-customer beta, 55 enterprise accounts ($20M ARR) migrated with low friction. After the tech debt refactor, new features shipped in less than half the time. Managed 18 engineers across 3 teams.
Zendesk - Platform, Sunshine / Icarus
Reduced agent handle time. Increased resolution accuracy. Boosted CSAT for teams using contextual views. Became a core part of Zendesk's agent workspace strategy.
Related work
Case studies from engagements like this one
US Air Force C2 - Kessel Run
Digitizing Airspace Management for the U.S. Air Force
Cut airspace creation time from 40 minutes to 3 minutes. Reduced incomplete requests through structured validation. Shipped MVP that fed downstream mission planning apps used in theater.
Zendesk – Icarus → Platform (Sunshine, Custom Objects, Customer Context)
From Customer POV to Platform Data - Scaling User Context at Zendesk
240-customer beta, 55 enterprise accounts ($20M ARR) migrated with low friction. After the tech debt refactor, new features shipped in less than half the time. Managed 18 engineers across 3 teams.
Zendesk - Platform, Sunshine / Icarus
Zendesk Sunshine Platform UX and Customer Context
Reduced agent handle time. Increased resolution accuracy. Boosted CSAT for teams using contextual views. Became a core part of Zendesk's agent workspace strategy.
What clients say
Jian WeiDirector, Platform Design, Zendesk“It was amazing to partner with you to drive the initial product MVP. You played an important role pushing to clear technical debt and establish key UX! We all appreciate the way you show up for the team and are always so enthusiastic, energetic, and passionate in sharing the team's progress. Your storytelling and presentation skills are something the design and product team have learned a lot from. Thank you for being such an amazing PM to work with.”
From the playbook
Practices I use with teams during this type of engagement
Try it yourself
Free tools related to this service
Related writing
Posts that go deeper on this topic
A/B Testing for Product Managers: Beyond the Basics
Lessons from healthcare, government, and startup product teams on designing experiments that drive real decisions.
First-Time UX, and Why It Will Always Matter
What a 2015 SXSW talk taught me about trust, clarity, and designing for the very first moment someone meets your product.
Discovery Is Not a Phase
Too many teams treat discovery as a gate they pass through before 'real work' begins. The best product teams never stop discovering. Here is what continuous discovery looks like in practice.
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Interested in ux research & synthesis?
Let's talk about what you need and how I can help.
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