Zendesk Sunshine Platform UX and Customer Context

Zendesk Sunshine Platform UX and Customer Context

Senior Product Manager, Platform·Zendesk - Platform, Sunshine / Icarus·2020-2021
CX SaaSProduct Strategy
“Kate brought a rare blend of empathy and clarity to this project. Our agents finally have the context they need—without the clutter.”

Product Overview

“Now I know what’s going on before I even say hello.”

This feature set gave agents instant visibility into prior customer touchpoints and key context.

  • Defined UX for surfacing recent conversations, order status, and customer sentiment.
  • Coordinated across product and CX teams to identify critical context fields.
  • Helped architect a live data panel for CRM and custom source integration.
  • Balanced context with speed: the right info, in the right moment.
  • Drove alignment on what agents need to resolve cases faster.

Product Goals

How might we help agents understand the full story before taking action?

Zendesk agents often work blind - juggling tabs and tickets just to figure out what’s happening. These tools aimed to reduce time-to-context and improve the experience for both agents and customers.

  • Reduce first-response time and back-and-forth.
  • Avoid duplicate work across agents or teams.
  • Provide contextual clues to guide better outcomes.
  • Help new agents ramp quickly with high confidence.

Challenges

  • Context needs varied widely by company and use case.
  • Pulling from multiple sources risked performance issues.
  • Required thoughtful UI to avoid visual overload.
  • Couldn’t slow down agent workflows for the sake of completeness.

Solutions

  • Created lightweight context panel that updated in real time.
  • Prioritized fields through agent ridealongs and data analysis.
  • Exposed customization options for admins to tailor views.
  • Benchmarked performance and iterated based on usability testing.

Outcome & Impact

  • Reduced agent handle time and increased resolution accuracy.
  • Boosted CSAT for teams using contextual views.
  • Became a core part of Zendesk’s agent workspace strategy.
  • Supported larger CX transformation initiatives.
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