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Senior Product Manager, Platform

Zendesk

Led Custom Objects from beta to GA, extending the platform data model. Rebuilt v2 around a low/no-code schema builder after beta data showed a median of zero relationships. Covered 3 data management teams simultaneously.

Jul 2020 - Mar 2022·1 yr 9 mos·SaaS Platform

Impact

Custom Objects beta: 240 customers

AW migration: 55 enterprise accounts ($20M ARR)

6-29% AW performance improvement

“I think you're great. I'm excited to see you really executing. Transferring product ownership to your gang was awesome - lets you demonstrate everything I knew you could do when I hired you. You present well and are well liked, and it's known you bring huge value which is so awesome.”
Erica

Erica

Director of Product Management, Zendesk

In this role

I led Custom Objects from beta to GA, extending Zendesk’s platform data model so support teams could finally weave their own business data into agent workflows. The defining move was reading the beta before building: across 240 customers, the median account had 65 objects and zero relationships. Customers were storing data without connecting it, so I rebuilt v2 around a low/no-code schema builder.

I built clickable prototypes so non-coding SMB admins could shape the schema, and one principle stuck with me: "I should not make my data model my customer’s problem."

Case studies

Skills used

Meanwhile

What else was running alongside this role.

Student

Student: Custom Data Platforms

Salesforce. Custom field types, data schemas, layouts, logic, & automations.

Mentor

Mentor: Product & UX Students

Black Girls Code, Out in Tech. Giving back what others gave me.

Side hustle

Side hustle: Product Consulting

Toptal. Value-driven, user-centered prioritization.

What people said about this work

Jian Wei
Jian Wei
Director, Platform Design, Zendesk

“It was amazing to partner with you to drive the initial product MVP. You played an important role pushing to clear technical debt and establish key UX! We all appreciate the way you show up for the team and are always so enthusiastic, energetic, and passionate in sharing the team's progress. Your storytelling and presentation skills are something the design and product team have learned a lot from. Thank you for being such an amazing PM to work with.”